Resume

Planned comprehensive marketing strategies, integrating digital and traditional tactics for optimal coverage. Responsible for website content updates and optimization, improving user experience and SEO performance. Wrote SEO-optimized blog content and landing page content for events to increase conversion rates for event participation or website visits. Managing and using different strategies for different clients on their social media platforms Organized industry seminars and webinars aimed at increasing customer trust in the brand and enhancing sales conversion rates. Developed content plans for small and medium businesses and social media, boosting social media interaction. Responsible for the creation and execution of Email Direct Marketing (EDM) campaigns Assist in monitoring and optimizing the use of the marketing budget. Responsible for day-to-day management of the paid performance channels, including paid search and paid social, setting up and optimizing campaigns in line with budgets to meet KPIs. Deliver weekly reporting of all campaigns and channels performance. Conduct regular industry and local competitor research on pace with the latest industry developments. Translating research into workable insights.